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Louis Vuitton - History

The Louis Vuitton Company (more commonly known simply as Louis Vuitton) is a luxury French fashion and leather goods brand and company, headquartered in Paris, France. It is a division of the French holding company, LVMH Louis Vuitton Moët Hennessy S.A. The company is named after its founder Louis Vuitton (August 4, 1821-February 27, 1892), who designed and manufactured luggage, as a Malletier during the second half of the nineteenth century.

The company manufactures and markets luxury leather goods, fashion accessories, prêt--porter, and jewelry. Many of the company’s products utilize the signature brown Damier and Monogram Canvas materials, both of which were first used in the late 19th century. All of the company’s products utilize the eponymous LV initials. The company only markets its product through its own stores throughout the world, which allows it to control product quality and pricing, and to prevent counterfeit products entering its distribution channels. In addition, the company added a single online retailer to sell some of its products (along with some of its sister companies such as Christian Dior).
Versace designs, markets and distributes luxury clothing, accessories, fragrances, makeup and home furnishings under the various brands of the Versace Group.
One hundred and fifty years after its eponymous founder began creating and selling trunks in Paris, Louis Vuitton's signature leather goods are considered a status symbol around the globe and are highly regarded in the fashion world. The company's iconic Monogram Canvas design can be considered the first designer label in contemporary history; the design was created in 1896 by Vuitton's son Georges and was intended to prevent counterfeiting. Ironically, Louis Vuitton has become the most counterfeited brand in fashion history, with just over 1% of all items branded with the Vuitton logo not counterfeit.

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